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For Immediate Release
Orlando, FL - The International Association of Amusement Parks and Attractions (IAAPA) has awarded the Minnesota Zoo two Brass Ring Awards for its marketing efforts in seasonal event marketing and radio advertising.
The Brass Ring Awards honor attractions for outstanding promotions work in various categories. “These awards complement the positive feedback of our marketing efforts from our guests,” says Bill Von Bank, Minnesota Zoo marketing director.
The seasonal marketing campaign, Africa: Summer on the Savanna and a branding radio spot were developed by Minneapolis advertising agency, Kerker.
The Zoo’s Minnesota Trail media kit also received a distinguished excellence honor.
IAAPA is the premier trade association for the attractions industry worldwide, representing zoos, aquariums, museums, family entertainment centers and amusement parks.
The Minnesota Zoo is open 363 days a year and is just minutes south of Mall of America. For more information, call 952.431.9500 . The Minnesota Zoo is accredited by the Association of Zoos and Aquariums (AZA). Look for the AZA logo whenever you visit a zoo or aquarium as your assurance that you are supporting a facility dedicated to providing excellent care for animals, a great experience for you, and a better future for all living things. Visit aza.org.
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